800-392-7161 • 

Earn Your Buyer Trends Specialist (BTS) Designation. Register for the recorded course & attend at your leisure!

If you were unable to attend the webinar, you can now listen to the recorded session and attend when it makes sense for you!  This 3 hour, fast-paced, informative webinar has pertinent content for working our target buyers. The BTS Designation will empower your knowledge in the following areas:
  • Population Demographics – 5 generation groups and who comprises them
  • Understanding who is buying what type of property
  • Understand how to appeal to specific demographic groups
  • Understand types of property exteriors
  • Current trends for property interiors
  • Current trends for furnishings
  • Current Color Trends to use for paint recommendations
  • Staging trends to appeal to target buyers
You will graduate with your BTS Designation and be able to speak confidently to sellers to help them prepare their house for the target Buyer.
Your BTS Course includes a 2019 trend update presented by Mary Jo Camp, Interior Specialist from North Carolina who provides updated information on materials for kitchens and baths. BTS Designation Course investment:  $175.00 USD
Click here to register.  You will be sent a link to the recorded webinar session.  Once you attend you will be sent your BTS Logo and a PDF handout of all the slides.  For questions, please email [email protected] or call 800-392-7161.
BTS Designation – REFRESHER:  $85.00 USD If you earned your BTS in the past and would like to take this webinar as a refresher, please email [email protected] so we can validate your designation and send you the link for the webinar.
Check out some of the testimonials from attendees: “I just completed the Buyer Trends Specialist Designation Course.  This three hour course includes a significant amount of very current and useful information. The demographic information was very interesting and will be very helpful when determining how to stage my next project. I now understand what features these different types of buyers are looking for in their homes and the styles they prefer  In addition, I will now be able to more confidently make recommendations to sellers regarding which improvements to prioritize, especially when they have a limited budget.  I found the visuals to be very relevant and helpful.  Even though I keep up with the trends, this course was well worth the investment and 3 hours of my time!”  – Lisa Glass, Details Staging
“Jennie Norris of iahsp.com certainly gave an comprehensive power point presentation of all the information necessary to address the desires, needs and preferences of each demographic cross-section buying and selling homes today.   Featuring the differences in what is trending and what is no longer creating appeal; the BTS designation provides assurance to clients and their referrals of your knowledge of utilizing the most cost effective approach and materials as well as the methods to create value through prioritizing areas of definite importance to contribute to their best ROI.” – Julie, FD Staging
“The Buyer Trends Specialist course is a must for all stagers. Knowing who you are staging to and what their needs sets you above your staging competition.  This course is extremely informative and one that you can use in your business and in marketing efforts. Thanks Jennie for investing is us.”  Mary Scalli, ASPM, CEO/President Simple Elegance. 
“The BTS (Buyer Trends Specialist) webinar was fantastic. The presentation was extremely informative and interesting.  I am a seasoned Stager and I learned so much.  Well worth the money and your time to stay up with today’s market and today’s buyers.  You owe it to yourself and your clients to be informed on the latest trends.  Thank you Jennie!”  Sandi Lanigan, ASP, BTS, Sandi Lanigan Interiors